Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Access Partnership and the pharma market access world.
Webcast: Biosimilars: Friend or Foe to Healthcare?
Understanding the opportunities for biosimilars and the threats to innovator biologics
Referencing recent findings from a physician research study, this webcast investigates physicians' perceptions of the biosimilars market. Market access consultant Shrinivas Rao Mukku and marketing research consultant Allison Fleetwood interview a leading US payer about the opportunities for biosimilars, the possible threats to originator brands, and consider what companies entering the market need to do to effectively launch their follow-on biologic.